More and more music bands or singers are becoming aware of all the possibilities that the internet can give them. Those last years, free download of mp3 or promotion video on the internet has mostly all of the time been pointed out as a burden for the industry of music.
The firms from the music business were afraid that as many people can now download all kinds of music for free, their sells would decrease at a breathtaking rate.
That’s not completely wrong! But we the fact is that many people who download music aren’t enough interested by what they download to think of buying the CD. And when they’re real fans, they keep on buying their idol’s music. So we must be careful not to panic for unconfirmed reasons or exaggerate on false ideas And. recently, music firms but also the artists themselves realised that the web wasn’t only an enemy and that they could manage to turn it into an ally!
First of all, with the new tool of the internet, the artists can promote better their products than before. Internet is a wonderful place, a paradise for advertisement and promotion! We shouldn’t forget that. Internet is an unlimited ad space, and with new technologies, music sometimes starts playing automatically once visiting a website, even on a website that has nothing to do with music!
Artists and firms find in “blogs” a new opportunity to sell their music. We can notice that blogs users aren’t just ordinary people aiming at meeting new friends or having talks on many topics. “My Space” is a good example to illustrate than blogs are more and more used to make money and broadcast ads of various bands and singers. The fact that Microsoft has decided to enter “facebook” capital can be considered as a new chance to develop ads on this site. The blog-site “facebook” is the No. 2 social-networking site after “My Space”. On this site, most users write what kind of music they like etc… It will be easy for the music business to adapt their ads to the users profile and reach a great efficiency.
To finish, we can add that the internet isn’t just an economical tool but it can just be a very useful way for music to get known by a new public, and many bands became famous, or made their debuts thanks to the net and free download. With its international characteristic, the web offers us the possibility to listen to unknown foreign music and if this music starts being popular, it can create a new fashion and many benefits for music firms.
Who said that the internet was the enemy of music?
The firms from the music business were afraid that as many people can now download all kinds of music for free, their sells would decrease at a breathtaking rate.
That’s not completely wrong! But we the fact is that many people who download music aren’t enough interested by what they download to think of buying the CD. And when they’re real fans, they keep on buying their idol’s music. So we must be careful not to panic for unconfirmed reasons or exaggerate on false ideas And. recently, music firms but also the artists themselves realised that the web wasn’t only an enemy and that they could manage to turn it into an ally!
First of all, with the new tool of the internet, the artists can promote better their products than before. Internet is a wonderful place, a paradise for advertisement and promotion! We shouldn’t forget that. Internet is an unlimited ad space, and with new technologies, music sometimes starts playing automatically once visiting a website, even on a website that has nothing to do with music!
Artists and firms find in “blogs” a new opportunity to sell their music. We can notice that blogs users aren’t just ordinary people aiming at meeting new friends or having talks on many topics. “My Space” is a good example to illustrate than blogs are more and more used to make money and broadcast ads of various bands and singers. The fact that Microsoft has decided to enter “facebook” capital can be considered as a new chance to develop ads on this site. The blog-site “facebook” is the No. 2 social-networking site after “My Space”. On this site, most users write what kind of music they like etc… It will be easy for the music business to adapt their ads to the users profile and reach a great efficiency.
To finish, we can add that the internet isn’t just an economical tool but it can just be a very useful way for music to get known by a new public, and many bands became famous, or made their debuts thanks to the net and free download. With its international characteristic, the web offers us the possibility to listen to unknown foreign music and if this music starts being popular, it can create a new fashion and many benefits for music firms.
Who said that the internet was the enemy of music?
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